University of Dar es Salaam School of Journalism and Mass Communication (UDSM-SJMC)
  • Other links
  • Recommendations
  • Results 2020
    • Candidates Coverage
    • Female sources
    • Party affiliations
    • Reporting on feasibility
    • Triggers of reporting on election
  • Visitor Statistics
  • Yearbook Report 2020
  • Yearbook Report 2022
  • Media Quality
  • Yearbook on Media Quality in Tanzania
    • Executive Summary
    • Rationale for Yearbook on Media Quality
  • General Outline of the Yearbook
    • Definitions of quality criteria
    • Methodology
    • Overview
    • Sample of the Yearbook
    • What are the quality criteria of the Yearbook?
  • Quality Index
    • How the index is computed
    • Results of the index
      • Results media genre
      • Results print
      • Results TV
      • Results radio
      • Results all media houses
  • Results
    • Context of reporting – Media driven or official calendar?
    • Topical profile
    • Multiple Sourcing
    • Female sources
    • Number of Perspectives
    • Viewpoints
    • Opposing viewpoints
    • Viewpoints critical to government
    • Right of reply
    • Coverage of root causes
    • Putting figures in good context
    • Structure in stories
    • Historical background
    • Urban and rural
    • Local or national story?
  • Short description of media houses involved
  • Contact Us
  • Downloads
  • Report for 2017
  • Report for 2018
  • Report for 2019
  • What the media report about us
© UDSM-SJMC.
The Yearbook on Media Quality in Tanzania is supported by the embassies of Switzerland and the Netherlands in Tanzania
University of Dar es Salaam School of Journalism and Mass Communication (UDSM-SJMC)
  • Other links
  • Recommendations
  • Results 2020
    • Candidates Coverage
    • Female sources
    • Party affiliations
    • Reporting on feasibility
    • Triggers of reporting on election
  • Visitor Statistics
  • Yearbook Report 2020
  • Yearbook Report 2022
  • Media Quality
  • Yearbook on Media Quality in Tanzania
    • Executive Summary
    • Rationale for Yearbook on Media Quality
  • General Outline of the Yearbook
    • Definitions of quality criteria
    • Methodology
    • Overview
    • Sample of the Yearbook
    • What are the quality criteria of the Yearbook?
  • Quality Index
    • How the index is computed
    • Results of the index
      • Results media genre
      • Results print
      • Results TV
      • Results radio
      • Results all media houses
  • Results
    • Context of reporting – Media driven or official calendar?
    • Topical profile
    • Multiple Sourcing
    • Female sources
    • Number of Perspectives
    • Viewpoints
    • Opposing viewpoints
    • Viewpoints critical to government
    • Right of reply
    • Coverage of root causes
    • Putting figures in good context
    • Structure in stories
    • Historical background
    • Urban and rural
    • Local or national story?
  • Short description of media houses involved
  • Contact Us
  • Downloads
  • Report for 2017
  • Report for 2018
  • Report for 2019
  • What the media report about us
HomeRationale for Yearbook on Media Quality

Rationale for Yearbook on Media Quality

After the liberalisation of the media space in Tanzania in the 1980s and 1990s, media outlets have mushroomed, but the quality of media reporting in the country has not been thoroughly assessed, although it has attracted interests from governments, media stakeholders and development partners. The Yearbook on Media Quality in Tanzania responds to this need to have a systematic and continuous knowledge of media quality.

Media scholars, media practitioners and the public usually have similar expectations of the quality of reporting. These requirements include observing the social-political environment, reporting on issues that are relevant to various audiences, reporting the truth, giving a comprehensive report not only on day-to-day events, but also the underlying trends and causes of development. This will set the political agenda, create a forum for public debate that allows diverse range of views, and will hold power holders accountable

The Yearbook is meant to strengthen the awareness of media reporting quality in the country and to stimulate discussion on the same with the view of improving the quality of reporting. It is an information resource for journalists, editors, media managers, media owners, media organisations, policy makers, academia, and everyone who wishes to be actively involved with the development of our media and their contents.