Introduction
The School of Journalism and Mass Communication (SJMC), University of Dar es Salaam, successfully conducted the Yearbook 2025 research with financial support from the Swiss Embassy and the British High Commission. The study generated important findings on media practice, regulation, and democratic accountability in Tanzania.
Justification for Dissemination
The dissemination activities are important because the Yearbook findings continue to hold significant practical and policy relevance beyond the project timeline. Sharing the findings with key stakeholders will enhance the utilisation, visibility, and long-term impact of the research. The selected stakeholder groups were strategically identified due to their direct influence on media regulation, journalism practice, media development, and policy implementation in Tanzania.
Engagement with media regulators, including Idara ya Habari Maelezo, the Journalists Accreditation Board (JAB), and TCRA, is important because these institutions play a central role in shaping media policy, professional standards, accreditation, and regulatory oversight. Presenting the findings to these institutions will encourage evidence-based reflection and contribute to discussions on media professionalism, ethics, and democratic accountability.
Similarly, dissemination to media NGOs and senior editors is necessary because these actors are directly involved in media practice, journalist capacity-building, advocacy, and editorial decision-making. Their engagement will help translate the research findings into practical discussions within media organisations and strengthen the study’s long-term relevance and application.
The inclusion of stakeholders from Zanzibar is equally important to ensuring balanced national engagement and representation across the Tanzania Mainland and Zanzibar. This approach supports inclusivity and allows the findings to inform discussions within different media and regulatory environments in the country.
