Mlimani Media House

All Rights Reserved     2012 University of Dar es Salaam, School of Journalism and Mass Communication.

ACADEMIC PROGRAMS

1. Origin

The history of the School of Journalism and Mass Communication (SJMC) goes back to 1975 when it was established by the government as Tanzania School of Journalism (TSJ) offering a two-year Diploma in Journalism.  In 1981, the TSJ was established by an Act of Parliament No. 8.  With the liberalization of the economy and politics in the 1990s, Tanzania witnessed a tremendous growth of both private and public media.  The TSJ could no longer keep pace with the increased demands for highly trained journalists and media workers.

In March 2002, a decision was made to integrate the TSJ into the University of Dar es Salaam.  This led to the establishment of the Institute of Journalism and Mass Communication (IJMC) in July 2003 by the University Act of Parliament No.12 of 1970.  This move enabled the IJMC to offer Bachelor degree programs in Journalism, Mass Communication as well as Public Relations and Advertising.  In recent years, the University of Dar es Salaam has been undergoing through a process of restructuring its academic organs in order to ensure efficient delivery of the programmes.  It is in this context that in April 2009, the IJMC was transformed into a School of Journalism and Mass Communication (SJMC).

By being a School of the University of Dar es Salaam, the SJMC is granted more autonomy to become the leading media training institution in the country.  Currently, 300 students are enrolled in various programmes.

2. Academic Programmes

The SJMC currently offers the following programmes:
  •     Certificate in Journalism
  •     Bachelor of Arts in Journalism
  •     Bachelor of Arts in Mass Communication
  •     Bachelor of Arts in Public Relations and Advertising
  •     Postgraduate Diploma in Mass Communication
  • Master of Arts in Mass Communication

3. Courses Offered

First year Courses B.A. (Journalism)

JO 103:  Introduction to Journalism
JO 101:  Computer Application in Journalism
CO 101:  Introduction to Mass communication
DS 101:  Development Perspective I
JE 100:  English for the Media
CO 103:  Technical Basis of Communication
JS 100:  Kiswahili for the Media
SO  110:  Introduction to Sociology
JO 102:  Introduction to writing for the Media
JO 104:  Journalism History and Issues
PL III:  Introduction to Critical Thinking and Argumentation
DS 102:  Development Perspective
JO 106:  Media Ethics
JO 108:  Radio Broadcasting
JO 109:  Television Broadcasting
JO 100:  Practicum

First year Courses B.A. (Mass Communication)

CO 101:  Introduction to Mass Communication
CO 103:  Technical Basis of Communication
JO 101:  Computer Application in Journalism
DS 101:  Development Perspective I
JE 100:  English for the Media
JS 100:  Kiswahili for the Media
SO  110:  Introduction to Sociology
JO 102:  Introduction to writing for the Media
CO 102:  Mediated Communication in Africa
PL III:  Introduction to Critical Thinking and Argumentation
DS 102:  Development Perspective
JO 106:  Media Ethics
JO 108:  Radio Broadcasting
JO 109:  Television Broadcasting
CO 100:  Practicum

First year Courses B.A. (Public Relations and Advertising)

CO 101:  Introduction to Mass Communication
PR 101:  Introduction to Public Relations and Advertising
JO 101:  Computer Application in Journalism
DS 101:  Development Perspective I
JE 100:  English for the Media
CO 103:  Technical Basis of Communication
JS 100:  Kiswahili for the Media
SO  110:  Introduction to Sociology
JO 102:  Introduction to writing for the Media
PR 102:  Psychology of Advertising
PR 104:  Public Opinion and Public Relations
DS 102:  Development Perspective
PL III:  Introduction to Critical Thinking and Argumentation
JO 106:  Media Ethics
JO 108:  Radio Broadcasting
JO 109:  Television Broadcasting
CO 100:  Practicum

Second year Courses B.A. (Journalism)

CO 201:  Theories of Mass Communication
PR 101:  Introduction to Public Relations and Advertising
CO 203:  Issues in Mass Communication Research
PR 205:  Gender and the Media
CO 210:  Production Management
JO 202:  News Reporting and Writing for Print Media
JO 204:  Photojournalism
JO 206:  Advanced Media Ethics
JR 203:  Mass Media Research
JO 210:  Editing, Layout & Graphics
JO 200:  Practicum
MK 200:  Principles of Marketing
CO 208:  Television Production

Second year Courses B.A. (Mass Communication)

CO 201:  Theories of Mass Communication
CO 203:  Issues in Mass Communication Research
Gender and the Media
CO 205:  Mass Media and Society
CO 211:  Media Management
CO 209:  Advanced TV Production
CO 210:  Production Management
JO 206:  Advanced Media Ethics
JR 203:  Mass Media Research
CO 202:  Effects of Mass Communication
CO 204:  Contemporary Mass Media in Tanzania
CO 200:  Practicum
CO 207:  Special Radio Production
CO 208:  Special Television Production
CO 210:  Production Management II
MK 200:  Principles of Marketing

Second year B.A. (Public Relations and Advertising)

CO 201:  Theories of Mass Communication
PR 201:  Mass Media and Public Relations
PR 203:  advertising, Layout and Production
CO 203:  Issues in Mass Communication Research
PR 205:  Gender and the Media
CO 206:  Radio Production
PR 202:  Media and Contemporary Issue
JO 206:  Advanced Media Ethics
PR 204:  Mass Media Advertising and Sales Promotion
PR 206:  Writing for Public Relations
JR 203:  Mass Media Research
CO 209:  Advanced TV Production
PR 207:  Ethics and Professional Responsibilities in Public Relations 
PR 200:  practicum

Third Year Courses B.A. (Journalism)

JO 301:  Current Affairs and New Analysis
CO 305:  New Media Technologies
JO 307:  Dissertation I
JO 303:  Advanced Writing for Print Media
JO 305:  Advanced Radio Broadcasting
JO 309:  Advanced TV Broadcasting
JO 311:  Advanced Photojournalism
JO 313:  Health Communication I
CO 313:  Introduction to Media Economics
PS 110:  Introduction to Political Sciences
JO 302:  Media Management and Organization
CO 304:  Media Criticism
CO 310:  Media and Popular Culture
JO 308:  Dissertation II
LW 540:  Media Law
JO 306:  Advanced Writing for the Media
JO 314:  Health Communication II
LW 201:  Public International Law
PS 222:  International Relations


Third Year Courses B.A. (Mass Communication)

CO 301:  Audience Research
CO 303:  Development Communication
CO 305:  New Media Technologies
CO 307:  Dissertation I
CO 309:  Special Radio Production II
CO 311:  special Television Production II
CO 313:  Introduction to Media Economics
CO 315:  special Writing for the Media
CO 317:  Children and the Media
CO 302:  International Mass Communication System
CO 304:  Media Criticism
CO 308:  Dissertation II
LW 540:  Media Law
CO 310:  Media and Popular Culture
CO 312:  Media Literacy
LW 201:  Public International Law
PR 301:  Advertising Public Relations Campaign
PS 110:  Introduction to Political Sciences
PS 222:  International Relations


Third Year  B.A. (Public Relations and Advertising)

PR 301:  Advertising Public Relations Campaign
CO 305:  New Media Technologies
PR 311:  Propaganda and Persuasion
PR 313:  Advanced Advertising Issues
PR 307:  Dissertation I
PR 312:  Media, Minorities and People with Special Needs
PR 313:  Visual Communication
JO 313:  Health Communication I
CO 313:  Introduction to Media Economics
PR 302:  Special Issues in Advertising
PR 304:  Media Representation and Perception
LW 540:  Media Law
PR 306:  Public Relations Organization and Management
PR 308:  Dissertation II
PR 310:  Advertising as Communication
PR 314:  Public Relations for Non-profit
JO 314:  Health Communication II
LW 201:  Public International Law
PS 110:  Introduction to Political Sciences
PS 222:  International Relations

Postgraduate Diploma in Mass Communication

CO 500:  Introduction to Mass Communication Theory
CO 502:  Writing for the Media
CO 503:  Radio and Television
CO 505:  Photojournalism
CO 506:  Media Law
CO 510:  Public Relations and Advertising
CO 501:  Journalism Issues and History
CO 504:  Editing, Layout and Graphics
CO 507:  Journalism Ethics
CO 508:  Mass Communication Research
CO 511:  Media Management
CO 513:  Advanced Print Journalism
CO 514:  Advanced Broadcast Journalism
CO 515:  Advanced Public Relations and Advertising
CO 600:  Research Report
CO 509:  Public Information Programme
CO 512:  Special Writing

Certificate Course in Journalism

CJ 100:  Introduction to Mass Communication
CJ 101:  Computer Application for Journalists
CJ 102:  Introduction to Journalism History
CJ 103:  English FOR Journalism
CJ 104:  Kiswahili kwa Waandishi
CJ 105:  Reporting & Editing for Print Media
CJ 106:  Introduction to Television
CJ 107:  Introduction to Radio
CJ 109:  Media Law
CJ 110:  Journalism Ethics
CJ 112:  Practicum